Li Cha (b.1992) is a photographer whose practice explores the ambiguities and contradictions between images and concepts in everyday life, questioning the limits of language and reason. He frequently collaborates on major visual campaigns with top-tier global brands and editorial titles, including Louis Vuitton, Xander Zhou, VOGUE, and Wallpaper*. Through a lens that deeply explores themes of identity and space within modern contexts, Li stands as a defining voice at the forefront of fashion photography and contemporary art.