What are we looking at?

 

We look at images embbed in the supply chain of aesthetic production-

data streams, multi-screen environments, persona maintenance, brand idenuty. institutional aiscourse, historcal trameworks...

 

What we are often looking at is the aesthetic surplus itself, an entity hungering for infinite self-proliferation.

 

This image series attempts to invert this ideological Babel of visual constructs into plain, primal, elemental structures:

Bricks, molds, parts, putty, wires, roots, wall paint.

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Li Cha (b.1992) is a photographer whose practice explores the ambiguities and contradictions between images and concepts in everyday life, questioning the limits of language and reason. He frequently collaborates on major visual campaigns with top-tier global brands and editorial titles, including Louis Vuitton, Xander Zhou, VOGUE, and Wallpaper*. Through a lens that deeply explores themes of identity and space within modern contexts, Li stands as a defining voice at the forefront of fashion photography and contemporary art.